Holman Launches Holman Robotics: Pioneering the Industry’s First End-to-End Robotic Management Solution
Holman, a global leader in automotive and fleet management services, today announced the launch of Holman Robotics, a groundbreaking new division designed to revolutionize the way businesses deploy, manage, and scale robotic and industrial automation solutions. This strategic expansion marks a significant milestone for Holman as it leverages its century-long legacy of operational excellence, asset management expertise, and customer-focused innovation to enter the fast-growing field of robotics.
the Robotics introduces the industry’s first comprehensive, end-to-end robotic management platform—a fully integrated model that unites solution design, flexible financing, data integration, lifecycle management, and ongoing support under one seamless ecosystem. The division’s mission is clear: to make robotics adoption simpler, faster, and more cost-effective for organizations across a variety of industries.
Robotic automation has the power to completely transform how companies operate—improving efficiency, increasing productivity, and reducing costs,” said Chris Conroy, Chief Executive Officer of Holman. “However, many businesses still struggle to implement these technologies due to high upfront costs, complex vendor ecosystems, and a lack of in-house expertise. With Holman Robotics, we are eliminating those barriers. We’re building upon decades of experience managing complex assets for our customers and applying that same proven approach to the world of automation.”
Redefining the Future of Automation
For decades it has been recognized as one of the automotive industry’s premier fleet management providers, serving organizations across the globe with end-to-end solutions that streamline vehicle acquisition, maintenance, financing, and lifecycle management. Now, the company is extending that proven operational framework into the realm of robotics and industrial automation—an emerging field with enormous potential but significant adoption challenges.
Businesses across industries—from warehousing and manufacturing to logistics, security, and facilities management—are increasingly turning to robotics to offset labor shortages, improve safety, and optimize workflows. Yet, despite the clear benefits, the path to adoption is often daunting. The high costs associated with purchasing robotic systems, the technical expertise required to integrate them with existing operations, and the fragmented ecosystem of hardware manufacturers, software developers, and service providers have all slowed progress.
these Robotics was designed to solve these pain points through a holistic, full-lifecycle approach that simplifies every stage of automation—from selection and financing to implementation, data management, and long-term optimization.
A Comprehensive, Integrated Model
At the heart of Holman Robotics’ offering is a unified model that bundles hardware, management software, data integration, and ongoing support into one simplified solution. This eliminates the need for companies to coordinate multiple vendors or manage separate systems, allowing them to focus on achieving their business goals rather than navigating technical complexities.
Key Features of Holman Robotics’ Solution Include:
- Design Advocacy:
the Robotics acts as a strategic advisor for businesses looking to introduce automation. The team works closely with customers to align the right robotic technologies with their specific business priorities. Through a curated network of leading original equipment manufacturers (OEMs), system integrators, and technology partners, Holman ensures that each solution is technically sound, scalable, and purpose-built for the client’s operational environment. This consultative approach enables organizations to confidently validate design choices before committing to large-scale investments. - Streamlined Financing:
One of the major barriers to robotic adoption has been the substantial upfront capital required to purchase and implement systems.they addresses this challenge by offering flexible financing structures that convert what would traditionally be a capital expense into a manageable operating cost. Through consolidated funding options, customers can deploy automation more quickly, spreading costs over time and preserving cash flow. This financial flexibility allows companies to scale deployments gradually without disrupting existing budgets or investment strategies. - Centralized Management Platform:
Holman Robotics introduces a unified digital management platform that integrates data from across a customer’s automation ecosystem. This platform enables real-time monitoring of robotic assets, predictive maintenance scheduling, performance optimization, and data-driven decision-making. By connecting hardware, software, and analytics within one centralized environment, businesses gain complete visibility into their automation fleet, empowering them to maximize uptime, reduce operating costs, and make informed strategic adjustments.
A Vision for Smarter, Scalable Automation
As more companies deploy robotic assets across a growing number of applications—whether in logistics centers, production lines, sorting facilities, or even cleaning and security operations—the need for a unified, easy-to-manage solution has never been clearer,” said Joe Foster, Vice President of Robotics at Holman. “Our vision is to be a trusted strategic partner, delivering the expertise and resources organizations need to adopt robotics confidently and effectively. With the Robotics, our customers can launch faster, scale smarter, and extract long-term value from their automation investments.”
By combining technical expertise with the deep understanding of asset lifecycle management, Holman Robotics ensures that robotic deployments are sustainable, efficient, and continuously optimized. This approach not only simplifies day-to-day operations but also helps customers future-proof their automation strategy as technology evolves.
Leveraging a Century of Expertise
they entry into robotics represents a natural evolution for the company. Founded in 1924, Holman has spent the past 100 years building a reputation for operational excellence and customer trust. Today, the company manages one of the world’s largest and most diverse fleets, providing comprehensive services that span vehicle acquisition, leasing, upfitting, telematics, maintenance, and remarketing.
That same depth of knowledge in asset management, lifecycle cost optimization, and operational efficiency now underpins the Holman Robotics model. By transferring its expertise from fleet vehicles to robotic assets, Holman offers customers a reliable, data-driven foundation for managing complex systems—ensuring each investment continues to deliver measurable value over time.
Driving Innovation Through Collaboration
Holman Robotics is also supported by strategic partnerships and investments across the broader robotics ecosystem. By collaborating with leading innovators in automation technology, artificial intelligence, and industrial hardware, Holman is positioning itself as a connector between manufacturers, integrators, and end users. This collaborative model enables Holman to deliver cutting-edge solutions tailored to each client’s needs, while staying ahead of emerging trends in automation, connectivity, and digital infrastructure.
These partnerships not only accelerate innovation but also ensure that Holman Robotics customers have access to best-in-class technologies that evolve alongside their business requirements.
A Transformative Step Forward
Holman’s expansion into robotics underscores the company’s ongoing commitment to helping businesses operate more efficiently and sustainably in an increasingly automated world. The introduction of Holman Robotics reflects a broader industry shift toward intelligent, integrated asset management—one where data, connectivity, and automation converge to drive growth and resilience.
As organizations around the world face mounting pressure to do more with less, Holman Robotics provides a pathway to modernization without unnecessary complexity or cost. Through its all-in-one solution, Holman empowers businesses to embrace automation confidently, reduce risk, and realize the full potential of their robotic investments.
About Holman
Holman is a global automotive leader that serves both commercial and consumer clients The Holman Way by always doing the right thing for our people, our customers, and the community since 1924. The Holman story began 100 years ago as a single Ford dealership in New Jersey. Today, Holman, headquartered in Mount Laurel, New Jersey, is one of the largest family-owned automotive service organizations in North America with more than 10,000 employees across North America, the UK, and Germany.
Holman delivers a unique range of automotive services including industry-leading fleet management and leasing; commercial vehicle equipment manufacturing; powertrain distribution and logistics services; commercial and personal insurance and risk management; venture capital funding; and automotive retail sales as one of the largest privately owned dealership groups in the United States. Guided by its deeply rooted core values and principles, Holman is continuously Driving What’s Right
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