Niagen Bioscience, Inc. the global authority on NAD+ (nicotinamide adenine dinucleotide) science with a focus on healthy aging, today announced an expansion of consumer payment options for its flagship product, Tru Niagen, through a new partnership with Truemed. Through this collaboration, qualified customers can now use Health Savings Account (HSA) and Flexible Spending Account (FSA) funds to purchase Tru Niagen directly from the brand’s direct-to-consumer website, www.truniagen.com.
This update represents a significant step forward in improving access to science-backed nutritional support for cellular health. By enabling eligible consumers to use pre-tax health dollars, Niagen Bioscience is helping reduce financial barriers for those seeking preventive health solutions rooted in rigorous scientific research. The new checkout experience, powered by Truemed, allows qualified customers to seamlessly determine eligibility and complete purchases using HSA or FSA funds.
Under the program, customers who qualify may use HSA or FSA funds to purchase Tru Niagen with the support of a Letter of Medical Necessity (LMN) issued by a licensed healthcare provider through Truemed’s platform. The LMN establishes eligibility for a 12-month period, simplifying ongoing access for customers who regularly incorporate Tru Niagen into their wellness routines.
“Tru Niagen is the category-defining NAD+ supplement, backed by deep scientific investment and rigorous quality standards,” said Rob Fried, Chief Executive Officer of Niagen Bioscience. “By enabling the use of HSA and FSA funds, we are making Tru Niagen more accessible to consumers who are proactively investing in their long-term health.”
Tru Niagen is powered by Niagen®, the patented form of nicotinamide riboside (NR) that is widely regarded as the most efficient and well-researched NAD+ precursor available. NAD+ is a vital coenzyme found in every cell of the human body and plays an essential role in cellular energy production, mitochondrial function, and DNA repair. Levels of NAD+ naturally decline with age and exposure to everyday lifestyle stressors, contributing to age-related changes in health and vitality.
Niagen is supported by an extensive body of scientific research, including more than 40 peer-reviewed human clinical studies, over 500 published scientific papers, and more than 50 patents worldwide. The ingredient is manufactured under rigorous quality standards and is recognized by some of the world’s most stringent regulatory bodies, reinforcing its reputation for safety, efficacy, and consistency.
“Truemed exists to make preventive health tools more financially accessible,” said Justin Mares, Co-Founder and Chief Executive Officer of Truemed. “We’re excited to help qualified customers use their HSA and FSA funds to support their healthspan with Tru Niagen.”
A Simple, Streamlined Process
Niagen Bioscience and Truemed have designed the HSA/FSA purchasing experience to be straightforward and consumer-friendly, whether customers are making one-time purchases or subscribing for ongoing use.
For one-time purchases using HSA/FSA funds at checkout, customers can select “Truemed – Pay with HSA/FSA” during checkout on truniagen.com. They are then redirected to Truemed’s secure platform, where they complete a brief, private health survey and enter their HSA/FSA card information (or a credit or debit card, if preferred). If approved, a licensed provider issues a Letter of Medical Necessity valid for 12 months. Customers who initially pay with a credit or debit card can submit their purchase for reimbursement.
For subscription purchases, customers complete checkout as usual without selecting the HSA/FSA option. After purchase, they can follow a link provided on the confirmation screen or via email to complete Truemed’s private health survey. Upon approval, they receive an LMN along with instructions for submitting their subscription purchase for HSA/FSA reimbursement through their plan administrator.
Customers interested in learning more or shopping with HSA/FSA funds can visit www.truniagen.com and look for the “Shop with HSA/FSA” option at checkout. Truemed services are available to qualified customers only, and individual tax savings may vary. Additional disclosures are available at truemed.com/disclosures.
About Niagen Bioscience
Niagen Bioscience, Inc., formerly ChromaDex Corp., is the global leader in NAD+ science and healthy-aging research. As a pioneer in NAD+ discovery and innovation, the company is dedicated to advancing healthspan through precision science and clinically validated solutions.
The Niagen Bioscience team includes world-renowned scientists who collaborate with independent investigators from leading universities and research institutions around the world. Together, they work to uncover the full potential of NAD+, a coenzyme essential to cellular health that declines with age.
Distinguished by state-of-the-art laboratories, rigorous quality systems, and partnerships with top research institutions, Niagen Bioscience sets the gold standard for NAD+ research and innovation. At the core of its product portfolio is Niagen®, which powers Tru Niagen®, the number one NAD+ boosting oral supplement in the United States*, as well as Niagen Plus™, a line of pharmaceutical-grade intravenous and injectable Niagen products available exclusively by prescription through licensed clinics.
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