WISEcode™, the FoodTechAI™ company on a mission to deliver precision transparency in food, today announced the launch of WISEscore™, the first unified food score that merges ingredient quality and nutrient quality into a single, powerful metric. Now available in the free WISEcode app, WISEscore offers consumers a straightforward way to assess the quality of the foods they eat, going far beyond traditional Nutrition Facts Panels that only cover 15 nutrients.
Built on a database of over 730,000 foods and 10 billion data points, WISEcode’s platform represents a leap forward in food intelligence. Unlike conventional labels, WISEscore integrates both ingredient and nutrient quality, providing a holistic assessment that empowers consumers, enterprises, policymakers, and AI systems to understand and standardize food information at scale.
At the core of the WISEcode system are proprietary Codes™, compact science-based measures that decode complex food science. These Codes evaluate factors such as processing levels, seed oils, fiber quality, omega balance, and more. When combined with WISEscore, these Codes transform dense nutritional science into clear, actionable insights, enabling consumers to make informed decisions and companies to enhance transparency across the food ecosystem.
How WISEscore Works
WISEscore is built on two foundational metrics: the Ingredient Quality Score and the Nutrient Quality Score.
- The Ingredient Quality Score evaluates the presence of ultra-processed elements, restricted or banned additives, artificial colors, flavors, preservatives, sweeteners, seed oils, and emulsifiers. This score highlights the overall quality and safety of the ingredients used in a product.
- The Nutrient Quality Score assesses nutrient density, including protein, fiber, sugar, carbohydrate, and fat quality. Future updates are expected to incorporate micronutrients and polyphenols, providing an even more detailed view of nutritional value.
These two scores are weighted equally and combined into a single number, displayed on the WISEscore Meter, which ranges from “Excellent” to “Poor.” This provides consumers with a clear, at-a-glance understanding of both the ingredients and the nutritional profile of the foods they eat.
Meeting the Growing Demand for Food Transparency
The launch of WISEscore comes at a time when consumer demand for transparency is stronger than ever. According to the Centers for Disease Control and Prevention (CDC), ultra-processed foods still account for over half of daily calories in the U.S., although this share is gradually declining. At the same time, surveys show that three out of four Americans prefer to use food rather than prescriptions to manage their health, reflecting a growing desire for preventive health measures.
“WISEscore takes the complexity of food and makes it understandable at a glance,” said Peter Castleman, Founder and CEO of WISEcode. “Consumers no longer have to guess whether a product is healthy or be misled by inconsistent labels. By grounding every score in one of the most detailed food databases in the world, we are delivering clarity that people can trust in their daily lives. At the same time, we’re laying the foundation for food systems that are more transparent, accountable, and data-driven. We invite the community—consumers, scientists, and innovators alike—to join us in this food revolution and help shape the future of food transparency.”
A Technology Breakthrough in Food Transparency
Historically, food decisions, dietary apps, and government guidelines have relied on incomplete and often outdated information. WISEcode addresses this gap by capturing ingredient details, processing levels, nutrient densities, additives, and lab-validated data across more than 15,000 attributes. This comprehensive approach ensures that every WISEscore is grounded in rigorous science, providing a level of transparency and trust previously unavailable to consumers.
The WISEcode database is also designed for personalization. Recognizing that food is not “one-size-fits-all,” WISEcode allows users to tailor insights based on individual health goals, dietary restrictions, or genetic profiles. For example, consumers can use the platform to optimize protein intake, improve gut health, reduce consumption of ultra-processed foods, or manage sugar intake.
By embedding this vast dataset into AI-ready Codes and WISEscore, WISEcode is transforming food transparency from a static label on a package into actionable guidance that supports prevention, longevity, and everyday confidence.
Advancing Nutrition Science with AI
“WISEcode represents the intersection of massive data and AI functionality,” said Richard Black, Chief Scientific Officer. “We are reshaping nutrition science, moving from decades of lagging behind public health to leading the way in actionable, evidence-based food intelligence. This is food transparency with outcomes that matter.”
The combination of WISEscore and Codes enables consumers to make informed choices quickly while giving scientists, policymakers, and enterprises a robust tool for standardizing food quality assessment. For example, companies can integrate WISEscore into product development, menu labeling, and marketing, ensuring their offerings meet high standards of ingredient and nutrient quality. Governments and health organizations can leverage the system to support nutrition policy, dietary guidelines, and public health initiatives.
The Future of Food Intelligence
WISEscore is just the beginning of WISEcode’s vision to create a global standard for food transparency. By combining scientific rigor, AI technology, and user-friendly design, WISEcode is making it possible for every consumer to understand what’s in their food and make better choices every day. The platform also establishes a foundation for AI systems and enterprises to analyze, compare, and improve the quality of the global food supply.
“Ultimately, our mission is to empower consumers with clarity and confidence while enabling a more transparent, accountable food system,” said Castleman. “WISEscore is the first step in creating a future where nutrition decisions are backed by data, not guesswork, and where people can trust that the food they eat supports their health, wellbeing, and longevity.”
With WISEscore now available in the WISEcode app, consumers, researchers, and businesses alike can experience the first truly unified measure of food quality, setting a new benchmark for transparency, science, and actionable insight in the food industry.
