PCM Encore Becomes Official Title Sponsor of USA Skimo National Team Ahead of World Cup and 2026 Winter Olympic Games
PCM Encore, a forward-thinking, independent fiduciary financial advisory firm providing comprehensive private wealth management services to individuals, trusts, and family offices, has announced its official title sponsorship of the United States Ski Mountaineering Association (USA Skimo). This exciting partnership comes at a pivotal time as the U.S. National Team prepares for two major milestones: the International Ski Mountaineering Federation (ISMF) World Cup, to be held for the first time on American soil, and the sport’s long-awaited debut at the 2026 Winter Olympic Games in Milano Cortina, Italy.
Under this sponsorship, PCM Encore will play a vital role in supporting USA Skimo’s mission to advance the sport of ski mountaineering across the nation, foster elite athlete development, and increase visibility for the U.S. team on the global stage. The collaboration underscores PCM Encore’s commitment not only to excellence and performance but also to community engagement and the empowerment of athletes striving to reach the highest levels of international competition.
A Historic Moment for U.S. Ski Mountaineering
The partnership arrives at a landmark moment in American winter sports. On December 6–7, 2025, the United States will host an ISMF Ski Mountaineering World Cup for the very first time. The prestigious event will take place at Solitude Mountain Resort in Utah, drawing the world’s top ski mountaineers to compete in fast-paced, high-altitude races that test endurance, agility, and mountain expertise.
For American athletes, the event represents more than just a competition — it is the final opportunity to qualify for ski mountaineering’s Olympic debut. At the 2026 Winter Games, ski mountaineering (also known as “skimo”) will officially become a medal sport, featuring three events: men’s and women’s sprint races, and a mixed-gender team relay. These new disciplines will showcase a blend of mountaineering skill, climbing prowess, and downhill speed — a thrilling combination for both competitors and spectators.
The introduction of ski mountaineering into the Olympic program marks a major step forward for the sport and for USA Skimo, which has been working diligently to build a strong, competitive national team capable of representing the United States on the world stage.
PCM Encore’s Vision for Supporting High-Performance Athletes
We are thrilled to support USA Skimo as its athletes prepare for the most important competition in the sport’s history,” said Michael Paulus, Founder of PCM Encore and Vice President of USA Skimo. “This event is not only a milestone for these incredible athletes but also a celebration of ski mountaineering’s growth in the U.S. and its upcoming Olympic debut. We are honored to be part of growing this exciting sport and improving access to ski mountaineering across the country.”
PCM Encore’s involvement reflects the company’s broader philosophy of investing in potential and supporting long-term performance—values deeply aligned with both elite sports and wealth management. By backing USA Skimo, PCM Encore reinforces its dedication to helping individuals and teams achieve success through strategy, discipline, and foresight.
As part of the sponsorship, PCM Encore’s branding will appear on the official jerseys of USA Skimo athletes during the World Cup and throughout the 2025–2026 season, alongside other distinguished sponsors such as YES Brands. The visibility that comes with this partnership will help amplify awareness of both the sport and the athletes who are pushing its boundaries.
Growing the Sport in the United States
Ski mountaineering, or “skimo,” has long been a cornerstone of alpine culture in Europe, where it enjoys a dedicated following and deep competitive roots. In recent years, however, the sport has seen rapid growth in the United States, thanks to a surge in interest among endurance athletes, backcountry skiers, and mountain enthusiasts seeking a new kind of challenge.
The discipline combines uphill skinning, bootpacking, and technical downhill skiing into a single race format, demanding exceptional physical conditioning and mountain skills. With the inclusion of skimo in the Winter Olympics, USA Skimo aims to inspire a new generation of American athletes and fans, expanding access to training resources and competitions nationwide.
PCM Encore’s sponsorship provides a crucial boost to that mission. The financial and promotional support will help USA Skimo enhance athlete development programs, expand event organization, and strengthen grassroots outreach efforts that bring the sport to new communities.
Partnerships like this are what make progress possible,” said Paulus. “We see our support as an investment in the future of U.S. skiing and in the values of perseverance, strategy, and precision that ski mountaineering embodies.”
About PCM Encore
PCM Encore is a technology-forward, independent fiduciary financial advisor serving ultra-high-net-worth individuals, trusts, and family offices. The firm, together with its affiliated entity PCM Tax, combines a personalized, client-first approach with institutional investment access, proprietary strategies, and deep expertise in tax and estate planning. PCM Encore manages approximately $1.6 billion in client assets as of October 2025. It is headquartered in Bellevue, Washington, with advisors and investment professionals based in Aspen, Charlotte, Dallas, Denver, Seattle, New York City, and Menlo Park.
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