Catalent Unveils New Corporate Brand to Champion Customer Missions and Global Health Impact
Catalent, Inc., a leading global contract development and manufacturing organization (CDMO), today announced the launch of its new corporate brand, marking a strategic evolution that reinforces its unwavering commitment to customer success and patient impact. The refreshed brand centers around a powerful new purpose: “Championing the Missions that Matter™.”
This transformation highlights Catalent’s ongoing dedication to enabling its pharmaceutical, biotechnology, and consumer health partners to deliver life-enhancing and life-changing solutions to patients around the world. With a focus on service excellence, innovation, and collaboration, the new brand embodies Catalent’s mission to be the trusted partner that helps customers bring therapies to market faster and more efficiently than ever before.
At Catalent, we believe that every medicine, therapy, and product we help develop, manufacture, and deliver represents our shared commitment to improving patients’ lives,” said Alessandro Maselli, President and Chief Executive Officer of Catalent. “This brand evolution reflects who we are today—a company that puts patients first, empowers our partners, and creates meaningful impact across global health. It’s about working side by side with customers to achieve their goals and transform lives worldwide.
A Pivotal Moment in Catalent’s Journey
The unveiling of Catalent’s new corporate identity comes at a defining moment in the company’s history. Following its transition to private ownership under Novo Holdings in December 2024, Catalent has continued to build strong momentum, deepening its global reach and reinforcing its leadership in advanced drug development and manufacturing services.
The company recently announced the establishment of its new global headquarters in Tampa, Florida, serving as a central hub for its growing global network of more than 40 manufacturing, development, and clinical supply sites. This expansion underscores Catalent’s readiness to meet the demands of a rapidly evolving healthcare ecosystem and strengthen its position as a trusted partner to innovators of all sizes.
Brand Built Around Customer Partnership and Service Excellence
Catalent’s new brand is more than a visual transformation—it’s a statement of purpose and partnership. The new identity was developed through extensive collaboration with employees, customers, and partners, reflecting Catalent’s customer-first mindset and its focus on helping clients achieve mission-critical milestones.
Our customers count on us to help drive their efforts to make a difference in people’s lives,” said Trish Hunt, Group Vice President and Chief Marketing Officer at Catalent. “This new brand captures who we are and how we deliver: a company that champions our customers’ missions as if they were our own. We provide tailored solutions, world-class expertise, and a service experience that truly sets Catalent apart.
Hunt emphasized that the new branding also reflects Catalent’s internal culture—one built on collaboration, innovation, and accountability. “We are aligning our identity with the experience that defines Catalent: being a bold, reliable, and mission-driven partner who helps customers overcome complexity and deliver breakthroughs faster,” she said.
Global Reach, Local Expertise
With operations across five continents and a workforce of thousands of scientists, engineers, and manufacturing experts, Catalent continues to play a pivotal role in advancing global health. The company’s scale and capabilities allow it to support organizations at every stage of the drug lifecycle—from early formulation and clinical development to large-scale commercial manufacturing and packaging.
Over the past decade, Catalent’s facilities and experts have contributed to the development and manufacture of products representing nearly half of all new FDA approvals, a testament to its technical excellence and strategic collaborations. Each year, the company produces more than 60 billion doses of medicines, supplements, and consumer health products, while managing over 1,000 active development programs across a broad spectrum of therapeutic areas.
This operational strength enables Catalent to adapt to the diverse needs of its customers—whether supporting a small biotech startup advancing its first molecule, or a global pharmaceutical leader scaling production of a blockbuster therapy. The company’s flexible, customer-centered approach ensures that every project is tailored to meet the highest standards of quality, speed, and reliability.
A Modern Identity for a Mission-Driven Future
Catalent’s brand refresh includes a revitalized visual identity, messaging framework, and tone that align with its purpose-driven philosophy. The updated branding will roll out across the company’s global network over the coming months, including refreshed signage, digital platforms, marketing materials, and employee engagement programs.
The launch is being showcased this week at CPHI Frankfurt and SupplySide Global, two of the pharmaceutical industry’s leading trade events. Catalent’s website, www.catalent.com, and its social media channels have also been updated to reflect the new brand and its messaging.
Beyond visuals, Catalent’s new brand signals a sharpened focus on delivering measurable value to customers and patients alike. The company is investing in advanced technologies, digital innovation, and sustainability initiatives designed to optimize efficiency, reduce complexity, and enhance the quality and accessibility of healthcare products worldwide.
Continuing the Legacy of Impact
Since its founding, Catalent has remained at the forefront of scientific and manufacturing innovation, consistently delivering on its promise to make healthcare more accessible and effective. The rebranding initiative builds on that legacy, uniting employees under a shared purpose and strengthening the company’s voice in the global life sciences community.
Our purpose has always been clear—to help our customers improve lives,” Maselli added. “But as the healthcare landscape evolves, we must evolve with it. This rebrand is a bold expression of our future—a future where Catalent continues to lead by example, drive meaningful innovation, and champion every mission that truly matters.
With a revitalized identity and a renewed sense of purpose, Catalent is poised to accelerate its global impact—empowering customers, improving patient outcomes, and shaping the future of health innovation.
